ABSTRACT
This project develops a strategic analysis of ARPAC Storage Systems Corporation (ARPAC). ARPAC is one of the biggest distributors of material handling equipment in BC. The material handling industry in North America is mature and highly fragmented, and ARPAC operates in all segments of the industry. Market development and globalization processes accelerate the differences among segments, and as a result, the company needs to redefine its strategy

This report provides an overview of the company and the competitive landscape and an industry analysis. It identifies major forces that affect current strategies among competitors. The report seeks to identify key success factors that shape rivalry and develops strategic alternatives. It further evaluates proposed alternatives in regards to the company?s internal capabilities and provides recommendations for the company about how to maintain a sustainable competitive advantage.

This report recommends that to be able to provide growth, ARPAC should restructure the company to address the differences between two major industry segments.


1   Introduction:   
1.1   Company overview   
1.1.1   Description:   
1.1.2   History/Evolution   
1.1.3   Latest developments   
1.1.4   Product mix   
1.1.5   Current strategy:   
1.1.6   Company challenges   
1.2   Material handling equipment Industry:   
1.2.1   Industry overview:   
1.2.2   Industry definitions   
1.2.3   The material handling equipment distributors (Dealers)   
1.3   Decision criteria   
2   Industry Analysis   
2.1   Product segments   
2.2   Porter?s 5-forces analysis:   
2.2.1   Bargaining power of buyers: (Strong)   
2.2.2   Threat of entry: (Low-WE; Strong-LT)   
2.2.3   Supplier?s power: (Low-WE; Strong-LT)   
2.2.4   Threat of substitute: (Low - WE, High - LT)   
2.3   INDUSTRY VALUE CHAIN analysis   
2.3.1   Overview   
2.3.2   R&D   
2.3.3   Sales and marketing   
2.3.4   Inbound and outbound logistics:   
2.3.5   Manufacturing:   
2.3.6   After-sales service:   
2.3.7   Summary of industry value chain   
2.3.8   Summary of rivalry:
2.4   Key success factors   
2.4.1   Key success factor analysis of competition   
2.4.2   Warehousing Equipment segment   
2.4.3   General use LT equipment segment   
2.4.4   Summary of alternatives:   
3   Internal analysis:   
3.1   Management preferences   
3.1.1   Feasibility:   
3.2   Organizational infrastructure   
3.2.1   Structure   
3.2.2   Company culture   
3.2.3   Company systems   
3.3   Company Resources   
3.3.1   Human resources   
3.3.2   Operational resources   
3.3.3   Financial resources   
4   Conclusion and recommendations:

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