Consumer Behaviour-Consumer Knowledge

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nupur

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Consumer Behaviour-Consumer Knowledge

« on: March 18, 2008, 03:13 AM »

Consumer Knowledge-
What we know or don?t know
strongly influences our decisionmaking
processes
It affects how decisions are
made
It may determine the final
decision itself
Importance of Consumer Knowledge

Microsoft_PowerPoint_-_ch09.pdf (1082.32 kB - downloaded 307 times.)

« Last Edit: March 19, 2008, 01:17 PM by gkunalin »

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