Contents :

1 Introduction
2 Market Research
3 Market Research For Business Planning & Growth
4 Tanishq ? An Introduction
5 Locating Tanishq
6 Product Line & The Collections
7 Tanishq For You
8 Tanishq Retailing
9 Marketing
10 Tanishq Marketing Strategy
11 The Jewellery Market
12 Some of Tanishqs Competitors
13 Tanishq ? Market Research
14 Tanishq ? The Turnaround Story
15 Promotion, Advertising & Public Relation
16 Tanishq In The News
17 Globalization